Writing On Topics You Don’t Know
Had a VERY interesting online conversation the other day with a client, who wanted to know how it is that we could write about a business, when we are not in that business? The client, fortunately,...
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Local Search Optimization, and the Quality Penalty
Web Design for Search VS Branding – a negative case study Every web developer has at some time had a client’s marketing person run rough shod over their web design built for search and conversion, in...
View ArticleUSA Top Directory Submissions
Directory Submissions through Data Aggregators The following is the core list of directories your website will be submitted into. In partnership with data aggregators (such as infousa, acxiom,...
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Mobile Optimization and Location Optimization
Perfecting Mobile Optimization and Location Optimization Some of my favorite clients are clients that chose to get their hands in on their own, instead of sitting back and letting us do the heavy...
View ArticlePPC Campaign Management
Keyword Research Our goal at this point is to find the keywords that are most relevant to the campaign’s landing pages and PPC ads. As well as relevance, we will be taking factors like monthly search...
View ArticlePPC Ad Monitoring & Analysis
Enterprise Level PPC Management Platform Using an enterprise level PPC Management platform helps supercharge paid search campaigns with actionable insights. Monthly analysis and monitoring of the data...
View ArticleGoogle Analytics
Account Setup This will involve the linking of the client’s pre-existing Google Analytics account to the PPC (AdWords) account. Google Analytics tracks and monitors more detailed key metrics to improve...
View ArticlePPC Reporting
Enterprise Level Weekly or Monthly Reports We will be providing you with professional, data-rich monthly reports. Each monthly report will be sent every 1st week of the month. As for the Weekly...
View ArticleOngoing PPC Campaign Optimization
A/B Ad Copy Split Testing With split testing, two or more ads are tested side by side to determine which performs better at a specific metric, allowing us to make improvements as necessary. Testing...
View ArticleMobile Ready Websites
Mobile Friendly WP Admin Interface Plug-in Plug-ins are tools used to extend the functionality of the WordPress platform and are only applicable to self-hosted blogs and web sites using the...
View ArticleInternet Marketing 4 Debt Collection Professionals, Tampa
Wow, finally getting around to posting this. One of our clients, Gil Singer of Marcadis Singer, PA, arranged to have me speak on Internet Marketing for Debt Collection Professionals at a convention of...
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Why am I Not Getting Clients from my website?
“Why am I Not Getting Clients from my website” What a GREAT Internet Marketing Question! All of internet marketing boils down to only 3 things. Is there demand for what I have to offer. How Do I get...
View ArticleSeasons Reflections
It is no secret to any of my clients that StudioHOF is not a big agency with dozens, or hundreds of employees, but a family business, with a few full time and very dedicated employees. As I look over...
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Welcome Back Jhun!
Jhun had been a full time employee of StudioHOF, and we sadly had to part ways this year. We are very happy to see him coming back on a contract basis though! Jhun will be working on one of our...
View ArticleSEO A fresh and rational approach
We take a fundamentally different view of preparing for search. It is incredibly simple. Here’s the foundation. Google is king of search – so when choosing whose rules to play by, play by Google’s...
View ArticleGhost Spam Busters
A letter to our clients, and anyone interested. The internet community has been experiencing a phenomena for years that up till now has only been generally annoying, but not a significant issue, Ghost...
View ArticleHappy New Year! #2016LetsGetThisPartyStarted
#2016LetsGetThisPartyStarted That’s So Funny, so much digital marketing underway for our clients, and I forgot to wish everyone Happy New Years. Well… and the day before the month is up, Happy New...
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New SSL Security Standards for ALL Websites
SSL – Secure Sockets Layer becoming a MUST The time is at hand. In 2015, I called out to our clients that SSL (Secure Sockets Layer) or encrypting your website, was going to be given search lift by...
View ArticleTaking a Breather
An Open Letter To our Fantastic Clients … we are eagerly seeking the light at the end of the tunnel! The last few years have been amazing. 2014 uncontrolled growth 2014 was a record for totally...
View ArticleWordPress Security Update
To all our WordPress clients. WordPress (which was used for almost everyone of our clients’ websites) has just released a security update, 4.4.2. WordPress versions 4.4.1 and earlier are affected by...
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