Wow, finally getting around to posting this.
One of our clients, Gil Singer of Marcadis Singer, PA, arranged to have me speak on Internet Marketing for Debt Collection Professionals at a convention of debt collection professionals at the CLLA (Commercial Law League of America) annual meeting. It had been years since I had done professional public speaking, and I really wanted to give new and actionable ideas to people that I knew were not technical. Fortunately, I had just been to LocalUP.
LocalUP is an annual presentation by MOZ. MOZ is one of the organizations I respect most when it comes to understanding the ups and downs of search engine optimization. LocalUP is their gala long weekend presentation on all that is new and relevant in the world of LOCAL search. Rand Fishkin, the president of MOZ, closed out the weekend with a great talk on the oddballs. The people that are not doing everything right, but are still rocking the top of local search. What was it that these people were doing that kept them in favor with Google’s Algorithm. I corresponded with Rand, so that he knew I was shamelessly stealing his ideas, and adding some of our own flavor to it.
There it was, I had it, the theme of the talk, how to be the Grand Poobah of Search in your local market.
In addition to a great time getting back in the swing of public speaking, Gil arranged for endless Cigars from YBor City, our own viewing stand for the Gaspar Parade, and a wonderful dinner at our local favorite, The Columbia Restaurant.
Thanks Gil for getting me on the docket!
Here’s our presentation.
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